Fashionable Wedding Invitation Designs from Vera Wang in 2010

On Wedding, Vera’s new line of wedding invitations continues to generate rave reviews since its debut at the National Stationery Show in May, 2009. Vera’s first wedding invitation line was first introduced in 2005 by William Arthur, but On Weddings represents a substantial evolution in design.

While the original designs were grouped around four major themes inspired by Vera Wang’s bridal personalities, the new release is more eclectic reflecting the sentiment that today’s brides simply don’t want to be characterized. Sample invitation designs from Vera Wang all have a number of customization options to create a stylish invitation. On Weddings features many of Vera’s fabric designs which are skillfully represented in striking and colorful designs on paper.

William Arthur’s design team goes to unprecedented lengths to incorporate the “feel” and texture of Vera Wang’s fabrics and the sophisticated designs which distinguish her line. In addition to the innovative use of texture which runs through the suite of Vera’s invitation designs, there is also the inspired use of calligraphy and floral motifs which seems to extend the invitation into space using full-bleed printing. “These opulent invitations are simply delicious to touch,” commented one very impressed stationer.

I had a fascinating discussion with Meghan Carey and Lisa Blinn of William Arthur regarding the design process. It is evident that they have immersed themselves into Vera’s world of “tactile sensibility” and these new wedding invitation designs clearly represent a seamless transition from fabric to paper without dropping a stitch. Vera Wang On Weddings is simply the haute couture of paper design. Congratulations to William Arthur and Vera Wang for this stunning display of paper artistry.

This new wedding album “connects” on many different levels. There is something for everybody in Vera’s collection of unique wedding invitation designs. Vera’s new album uses many new design motifs, ink colors and calligraphy type styles to create truly distinctive wedding invitations. Vera carefully balances traditional and contemporary design patterns to create an array of exciting new line of invitation designs.

On Weddings has a totally redesigned pricing structure which allows you add and detract options to keep your invitation within budget. As an example, a wedding invitation set consisting of an invitation, envelope and reply card set can be purchased for around six dollars a set (based on 100 sets). The printing method of choice.

When buying wedding invitations, it is always best to do so in person by visiting a qualified stationery store in your neighborhood. Working with an experienced stationer in your neighborhood is the best way to design your custom Vera Wang wedding invitation and feel the subtle textures of her new designs.

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Vera Wang Letterpress Wedding Invitations

With William Arthur’s lavish introduction of Vera Wang On Weddings invitation album at this year’s National Stationery Show, I was anxious to see how Vera’s inspired fabric creations were so faithfully recreated on paper. I was fortunate to have an extended discussion with talented designer Meghan Carey, Lead Vera Wang Designer for William Arthur, and Lisa Blinn, William Arthur’s Vice President of Design. The fruits of that enlightening discussion are summarized below.

I think it is fair to say that Vera’s new wedding invitation designs have matured since they were first introduced at the 2005 National Stationery Show. The original designs were unmistakably Vera’s: the stylish oyster-colored paper, the geometric rigor applied to paper sizes and envelopes and Vera’s ever-present wedding motifs that permeated the invitation and envelope lining samples. The new designs reflect an unwavering confidence in translating Vera’s inspirational patterns to paper. As Lisa remarks, “we understand Vera’s aesthetic and tactile sensibility.”

It is hard to believe that the new wedding invitations album went from design to approval by Vera in just over 3 months. A new wedding invitations line often can take between 12 and 18 months to design. Meghan and Lisa immersed themselves in Vera’s world by attending Fashion Shows and fabric conferences to discover the design elements that make Vera’s creations so unmistakably Vera. The secret was to translate these tactile designs to paper using the cutting-edge printing capabilities of William Arthur.

One new design element that features prominently in this new album is the kalogram: a term that refers to a monogram using a person’s full name. Note: This is a great word for Scrabble enthusiasts when you have an “a” rather than an “i”.  Their beauty is unmistakable and adds a level of sophistication not often encountered in fine invitations. New type styles and exaggerated motifs add a level of stylish playfulness that was not generally available in Vera’s initial wedding album.

Grosgrain is a textured pattern ribbon often found in Vera’s clothing designs. William Arthur’s skilled craftsmen have engraved the grosgrain pattern on several sample invitations. I actually had to run my finger across the ridges of the engraved design to convince myself it wasn’t ribbon. Paper is tactile and it is wise to schedule an appointment with a Guild member store in your neighborhood that carries Vera’s On Weddings.

I could go on and describe how the ruched tulle or damask patterns in Vera’s ready-to-wear line have been incorporated into these new invitations, but it is best to see her new album in person. While William Arthur does sell Vera’s wedding invitations at their online store, I encourage you to visit an experienced station to assist you with the many customization options that are simply not available online. Schedule an appointment with a Guild Member store to see the new Vera Wang On Weddings invitation album.

 

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